Hypercasting® is Mudd Advertising’s flagship product. It’s a dynamic tool that utilizes variable video and provides real-time analytics with reporting. It enables clients to ask for and expect an immediate response.
Hypercasting® takes place online, where a majority of car buyers do hours of research before they ever set foot in a dealership. It turns the Internet into a true retailing medium through the selling power of video.
Hypercasting® utilizes traditional media drivers and combines them with the power of today’s digital media. This produces an integrated mix of traditional TV and radio with the power of e-mail marketing, text messaging and social media. These drivers send a unified message and push consumers toward a video-powered Hypersite.