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July 2010 - Emerling Ford in Springville, NY
Event: 10,000 pieces of the “Swap Your Ride” mailer
Result: 60 sold!
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July 2010 - Denny Menholt Chevrolet in Billings, MT
Event: 5,000 pieces of Service Mail
Result: Produced over $70,000 in total RO’s.
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July 2010 - Jack Demmer Ford in Wayne, MI
Event: 10,600 pieces of the Lease Turn In Program
Result: • A total of 66 cars sold, 58 of those being 2010 Fords.
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June 2010 - Dean Arbour Chevrolet Cadillac in East Tawas, MI
Event: 2,500 pieces of a Service Mailer
Result: 155 RO’s for a total of $37,904
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June 2010 - Greenwood Chevrolet in Youngstown, OH
Event: 15,000 pieces of the Special Test Market
Result: 50 Sold!
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June 2010 - Faulkner Honda in Harrisburg, PA
Event: 10,000 pieces of the Stop! Don’t Make Your Next Car Payment
Result: Sold 40 cars, each bringing in a new trade needed for the lot.
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May 2010 - Varsity Ford in Ann Arbor, MI
Event: 10,000 pieces of the Lease Turn-In Program
Result: 55 Sold!
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May 2010 - Mercedes-Benz of Progress Point in O’Fallon, MO
Event: 3,000 pieces of a Variable Image Service Postcard
Result: $220,388 in RO’s
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April 2010 - Coral Springs Nissan and Honda in Florida
Event: 40,000 pieces of the 20 Minute Proposal Mailer
Result: Lead to the sale of 77 cars.
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April 2010 - New Brighton Ford in New Brighton, MN
Event: 10,000 piece Service Mailer
Result: Lead to $120,000 of revenue.
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April 2010 - Thomas Subaru Hyundai in Cumberland, MD
Event: 5,000 pieces of the Payment Reduction Mailer
Result: 25 Subarus sold from mailer
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