CEDAR FALLS, Iowa — October 1, 2026 — Mudd Advertising is set to host the
2026 Mudd Summit, a premier annual gathering for automotive leaders, innovators, and dealership professionals nationwide. This year's event spotlights keynote speaker David W. Hult, Executive Chairman of Asbury Automotive Group, a Fortune 500 company and one of the nation's largest automotive retailers.
Hult will deliver a keynote on leadership, innovation, and the rapidly evolving landscape of dealership operations. Drawing on 40 years of automotive retail experience, he'll share how top‑tier automotive groups are navigating digital transformation, shifting customer expectations, and long‑term growth.
The Summit will also feature industry panelists with expertise across marketing, operations, technology, and dealership performance. Sessions will cover digital advertising, direct mail, ad technology, and a dealer panel sharing real-world lessons from the showroom floor. Leading partners from Meta, Google, Amazon, and Equifax, along with Mudd Advertising's own Rob Mudd, will share insights on marketing technology and data strategy to help dealers get the most from their advertising.
"Dealerships are facing multiple challenges today as the cost to sell vehicles continues to rise," said Rob Mudd, Chief Futurist of Mudd Advertising. "The panel of experts at the
Mudd Summit will provide real, innovative solutions for dealers, setting them up for success in 2027 and beyond."
Built around dealers rather than vanity metrics, the Summit focuses on helping dealerships sell more cars and outpace competitors. Attendees will also be able to network with dealers, industry experts, and the Mudd Advertising team.
Event Details
Date: Thursday, October 15, 2026
Time: 9:00 a.m. – 12:55 p.m.
Location: Mudd Advertising, 915 Technology Pkwy, Cedar Falls, IA 50613, or online via livestream for those who can’t attend.
Registration (For in-person or online): ads.mudd.com/mudd-summit 
The 2026 Mudd Summit lineup is here! 🏔️ Join us Thursday, October 15, at Mudd Advertising headquarters in Cedar Falls for a morning of insights from industry leaders: 🔹 Kristopher Mathis, Google🔹 Alfred Kishek, Meta🔹 Autumn Nichols, Equifax🔹 Jeremy Davis, Amazon Ads🔹 Russell B. Hill, FixedOPS Marketing🔹 Rob Mudd, Mudd Advertising The morning also includes Mudd sessions on direct mail, digital ads and ad technology, plus a dealer panel. It wraps up with a keynote from David W. Hult, Executive Chairman of Asbury Automotive, who brings 40 years of automotive retail experience. Sessions start at 9:00 a.m., followed by lunch. You can attend in person or watch the livestream at #MuddSummit #AutomotiveMarketing #CarDealers #WeLoveItWhenYouSucceed
About Mudd Advertising
Founded by Jim Mudd in 1981 and based in Cedar Falls, Iowa, Mudd Advertising is a marketing agency built exclusively for automotive dealers. It pairs 45 years of retail expertise with data, creative, and advertising technology, and thousands of dealers nationwide trust it to drive real results.
Media Contact
Joe May
joe.may@mudd.com
319.277.9165
