How an iMR-approved, omni-channel strategy moved a Northeast Chevrolet dealer from 6th to 3rd in its zone, held that spot three months in a row, and delivered the biggest year-over-year growth in its district.
0%
of October Sales Objective
The dealership was competing in a crowded Northeast market and sitting 6th in its zone. Shoppers were spread across search engines, AI answer tools, streaming TV, YouTube, and social platforms, and the store needed a way to reach them consistently while turning that visibility into sales and lasting gains in zone ranking, not a one-month spike.
Mudd Advertising put in place an integrated, omni-channel strategy built to capture demand at every stage of the shopping journey. SEM and SEO captured active, high-intent shoppers in search, while GEO (generative engine optimization) made sure the dealership showed up in AI-powered search and answer tools. YouTube and Amazon CTV built awareness and consideration with video on the screens local shoppers watch most, and social advertising kept the brand in front of in-market buyers. Vin Select promoted specific vehicles from the dealer’s inventory to the right shoppers, and Mudd ID used first-party data to identify and reach high-value audiences. Every channel worked from a single strategy as an iMR-approved program, with ongoing optimization to keep performance climbing.
The strategy delivered steady, measurable growth. The dealership rose from 6th to 3rd place in its zone and held 3rd for three consecutive months. In October 2026, the store reached 120% of its sales objective and recorded the biggest year-over-year growth in its district, showing that a coordinated, data-driven approach can drive results that last month after month.
"Three months at 3rd in zone is a credit to a great dealership team and the power of real partnership. We don’t just run ads for our dealers. We work alongside them, and results like this make us proud to view their success."
