Mudd Advertising’s full service strategy, spanning SEO, SEM, CTV, direct mail and social, drove double-digit year-over-year growth in total sales, new vehicle sales and internet leads for this Midwest Ford in October.
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Increase in New Ford Sales
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Increase in Total Vehicles Sold
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Increase in Internet Leads
This Midwest Ford dealership wanted to grow total sales and new vehicle volume year over year while building a steadier stream of internet leads. Doing that meant reaching in-market shoppers in more places, from search results to streaming TV to the mailbox, without the gaps and mixed messages that come from managing several separate vendors.
Mudd Advertising built a single, full service strategy that brought digital, traditional and streaming channels together under one plan. SEO and SEM captured shoppers actively searching for vehicles. Connected TV and social built awareness and stayed in front of in-market buyers. Targeted direct mail reached households most likely to buy. Because one team ran every channel, the messaging stayed consistent and the budget went where it would produce the most sales.
The results showed up fast. In October 2026, this Ford dealer's total vehicle sales rose 31.6% over October 2025. New vehicle sales grew 42.9%. Internet leads climbed 59.5% year over year, which gave the sales team far more opportunities to work. With every channel aligned under one strategy, driving more sales together with Mudd.
"These results show what happens when every channel works from the same playbook. Search, streaming, mail and social weren’t separate campaigns. They were one strategy aimed at one goal: selling more cars. A 42.9% jump in new vehicle sales is what that alignment looks like, and we’re proud to be driving more sales together with the dealership team."
