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Case Study

GMC Dealership Reaches 124% of Retail Sales Objective

Mudd's strategic, data-driven approach generated instant, measurable results. Despite cutting all 3rd parties, leads increased 49% year-over-year while reaching 124% of their retail sales objective, the best rate in their zone.

Sales IncreaseOmni-ChannelLocal PresenceData-Driven
GMC Dealership Reaches 124% of Retail Sales Objective
49%
Year-Over-Year Increase in Leads

0%

Year-Over-Year Increase in Leads

0%

of retail sales objective (best in zone)

0%

of Sierra HD objective

0%

of Sierra LD objective

The Challenge

Increase sales and market share in a competitive automotive market while maximizing performance across all key objectives.

!
Increase Sales
!
Meet Factory Objectives
!
Just Left Long-Time Agency Partner

The Solution

Mudd Advertising partnered with the dealership team to formulate a truly omni-channel strategy to reach the right audience with the right offer.

Google
Facebook
Social Video
Connected TV
Network TV
Direct Mail
Point of Purchase
GEO
SEO
Mudd ID 2.0

The Results

Exceptional year-over-year growth was realized in month one; reaching the best results in their zone with 124% of their retail sales objective.

Measurable Sales Increases
Factory Objectives Exceeded
Market Share Growth
Advertising Results Tracked to Sales
"You can FEEL the difference and we love the new creative and execution. Mudd's speed to market has lit a fire under the competition."
GMC Dealership
gmcsuccess
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