Mudd's pinpoint targeted direct mail campaign hit a "double grand slam" with 32 sold units off of 3,000 mailed pieces.
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Units Sold
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Trades Taken In & Resold
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Fresh Conquest Customers
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Previous "Service Only" Customers who Purchased
This Kansas Harley-Davidson dealership wanted to bring in fresh trades from its previous customers while also growing its customer base with targeted conquest lists and convert previous "service only" customers to new sales customers.
Mudd Advertising proposed a pinpoint targeted direct mail campaign with a handwritten style that has proven successful time after time. By targeting a list consisting of previous customers nearing a trade cycle, service customers and qualified conquest customers in targeted zip codes, the sale was able to match results to the dealership's precise goals.
This 3,000 piece direct mailer was tracked to the address and VIN resulting in 32 total units sold for an average of 10.7 sales per 1,000 pieces mailed. This included 16 previous buyers, 11 service, no purchase and 5 fresh conquest sales.
"A FANTASTIC sale that we call a "double grand slam homerun!""
