A single direct mail campaign when utilizing the right list and a proven message drove immediate action and sales for this East Coast Harley-Davidson dealership.
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Inbound Phone Calls
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Sales to 1st Time Customers
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Bikes Sold
Utilize Harley-Davidson co-op dollars with a direct mail campaign to not only increase sales, but to also give the sales team immediate gratification with measurable activity and leads to work while accumulating fresh trades..
Pairing our proven handwritten direct mail message with a targeted list that identified conquest customer targets in addition to previous buyers who are ready to trade, this direct mail campaign met Harley-Davidson's co-op requirements while fulfilling the dealership's goals.
From just 4,000 pieces of mail, this campaign provided immediate results. Over 120 inbound calls were tracked directly to the campaign, with 13 bikes sold, including 5 to customers who've only serviced previously and never purchased at this dealership and 2 bikes sold to fresh conquest customers. Plus, by utilizing co-op dollars, the dealership was able to minimize their total spend.
"There is NO other marketing campaign that you can engage with that will give you immediate gratification and solid “ACTION” for your sales crew."
