This Harley-Davidson dealership has run this postcard sale numerous times over the past 2-3 years and has always experienced positive sales results. Their June 2026 sale drove even higher levels of sales - the best result they've had with 18 verified sales matched to VIN and addresses.
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Bikes Sold
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Sales to Previous 'Service Only' Customers
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Sales to Fresh Conquest Customers
A Harley-Davidson dealership on the East Coast was looking for a quick-hitting direct mail campaign that would drive measurable increases in sales for the month of June while keeping their marketing budget within acceptable boundaries.
With only 2,500 pieces of direct mail, this hyper-targeted campaign needed to reach the target audience at exactly the precise moment they were ready to buy or trade their bikes. Combining a proven handwritten direct mail design with Mudd Advertising's industry-leading audience targeting strategy provided the sales tracking the dealership required.
The results were immediate. Off of just 2,500 pieces mailed, 18 bikes sold were tracked including: 10 to previous buyers; 6 to previous "service no purchase" customers and 2 to conquest buyers who never did business with this dealership before.
"This store has run these postcards with me numerous times over the last 2-3 years, and they have always done well. This one was different, it was by far the best result they have had. "
